Entrepreneur, Josh McCallen, reached out in need of a name and a brand identity for his new hospitality company.

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He wanted the company name to have a significant meaning

that underlined the purpose and mission of the organization.

 

My pitch was VIVÂMEE.

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VIV represents the French word, raviver, meaning revive.

ÂMEE represents the French word for soul, âme.

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REVIVE THE SOUL

VIV (vēv) {revive} / ÂMEE (áh/mā) {soul}